Privacy Policy

Last updated: October 1, 2026

California Turf Equipment, also doing business as Cal Turf Equipment and Cal Turf ("Cal Turf," "we," "us," or "our"), operates this store and website, sells and services turf equipment, and communicates with customers by phone, email, and text message. Together, these, including all related information, content, features, tools, products, and services, are the "Services." Our online store is powered by Shopify.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us, including by text message (SMS/MMS). If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

• Contact details, including your name, company name, job title, address, billing address, shipping and job-site addresses, phone numbers (including mobile numbers), and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction and equipment information, including items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel; quotes and orders; equipment you own or are interested in; serial numbers; service and warranty history; and grant or financing details you share with us.
• Communications with us, including the content of emails, calls, and text messages you send us, such as customer support inquiries, and any photos, videos, or documents you attach, along with dates and delivery status.
• SMS consent records, including when and how you agreed to receive text messages, and any opt-out (STOP) or opt-in (START) requests.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, request a quote or service, text or call us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties, such as equipment manufacturers and grant or financing programs.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services. We use your personal information to provide the Services, including to perform our contract with you; process payments; fulfill orders; provide quotes, parts, service, and warranty support; remember your preferences and items you are interested in; send notifications related to your account; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; arrange shipping; enable you to post reviews; and create a customized shopping experience, such as recommending products related to your purchases.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services. We send marketing text messages only to people who have separately given express written consent to receive them. Our customer care text messages described below are never used for marketing.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or act on possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you, including by text message if you have agreed to receive texts.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and to enforce or investigate potential violations of our terms or policies.

Text Messaging (SMS)

If you text our support number or agree to receive text messages from California Turf Equipment, we use your mobile number and messages only to communicate with you about your account, service requests, parts, quotes, orders, equipment, and appointments. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, START to opt back in, or HELP for help. See the SMS Terms in our Terms & Conditions for full details.

How We Disclose Personal Information

Subject to the Text Messaging section above, in certain circumstances we may disclose your personal information to third parties for legitimate purposes under this Privacy Policy. These may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, text message delivery, cloud storage, CRM, fulfillment, and shipping.
• With equipment manufacturers and program partners when needed to process warranty claims, equipment registrations, or grant or financing applications you request.
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners use your information under their own privacy notices. Depending on where you live, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt out of those uses through the Shopify Privacy Portal or by contacting us. This sharing never includes SMS opt-in data or consent.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products, or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, except SMS opt-in data and consent as described above.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

Our online store is hosted by Shopify, which collects and processes personal information about your access to and use of the store in order to provide and improve it for you. Information you submit through the store will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the Services for you. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over its use for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites we do not control or are not affiliated with, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public venues, including third-party social networking platforms, may also be viewable by other users of the Services and/or users of those platforms without limitation as to its use by us or by a third party. Including such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We use reasonable administrative, technical, and physical safeguards to protect your information, including access controls that limit who can view customer records and messages. Please be aware, however, that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may not be secure while in transit, so we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, keep business and warranty records, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, including California under the California Consumer Privacy Act (CCPA), you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to access / know. You may have a right to request access to personal information we hold about you.
• Right to delete. You may have a right to request that we delete personal information we maintain about you.
• Right to correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have a right to opt out of the "sale" or "share" of your personal information, or of processing for "targeted advertising," as defined in applicable privacy laws. You can exercise this right through the Shopify Privacy Portal or by contacting us. If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will apply the opt-out request to that account as well. To learn more, visit globalprivacycontrol.org. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals sent from your browser or device.
• Managing communication preferences. You may opt out of promotional emails at any time by using the unsubscribe option in those emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders. Reply STOP to any text message to stop receiving texts, and START to opt back in.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, visit privacy.shopify.com.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we will require proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or would like to exercise any of your rights, please contact us:

California Turf Equipment
956 North J Street
Tulare, CA 93274, United States
Phone: (559) 688-2505
Email: support@calturfequipment.com